VLISCO
For Vlisco, (the Dutch textile company which makes wax fabrics which are immensely popular in West Africa). I made a series of consumer insight videos which bring to life their target audience, both in Africa and in the diaspora.
Click on the image for an excerpt from the 'Consumer Journey video', shot in Accra, Ghana.
PARK SLOPE FOOD COOP
For a report on 'the future of retail' by Trend Research company 'Out of Office' I made a video report on the Park Slope Food Coop.
Click on the image to watch the video
Because of the confidential nature of many of the research video's I can not display them here. Please contact me if you want to see more.
Qualatative market research is often aimed at identifying the relationship of people with a brand or product. Translating such research findings into relatable, identifiable documentary stories helps to bring these relationships to life for companies. Since video can convey more meaning than written text and still image combined, it can make research findings more compelling and accessible.
MAAIKE HOLVAST
Storytelling
on
Identity